Countdown begins for Thursday’s unmissable offer in Dubai Summer Surprises 2025
Daily surprises with up to 90% off continue until 7 August
DUBAI Summer Surprises (DSS) 2025 continues to dazzle shoppers across the city with the return of the Great Dubai Summer Sale (GDSS).
Organised by Dubai Festivals and Retail Establishment (DFRE), this season promises one of the most value-packed shopping experiences in the city’s annual retail calendar. The highlight? GDSS Daily Surprises – jaw-dropping one-day-only deals at different locations, running through to 7 August.
Each Daily Surprise is announced only 24 hours in advance on the official Dubai Summer Surprises website and across social media platforms. Offering up to 90 percent off across popular categories like fashion, beauty, electronics and jewellery, shoppers are urged to stay alert and move quickly.
Thursday’s Surprise
This week’s line-up of surprises includes a bold fashion-focused treat on Thursday, 31 July, hosted at one of Dubai’s leading footwear brands. With everything in-store capped at Dh149 or less, style enthusiasts can step up their summer wardrobe at standout prices – but only for one day. Full details of the deal are revealed just a day ahead, keeping bargain-hunters on their toes.
Earlier surprises have offered significant discounts on renowned international and local brands, creating citywide excitement and footfall across malls and retail outlets. DSS 2025 is not only a shopper’s dream, but also a celebration of Dubai’s thriving retail culture.
Dubai Summer Surprises
DSS 2025 marks the 28th edition of the city’s summer retail festival, running from 27 June to 31 August. The event is split into three themed retail seasons: Summer Holiday Offers (27 June–17 July), Great Dubai Summer Sale (18 July–10 August), and Back to School (11–31 August). Each phase introduces new offers, prize raffles, mall events, and exclusive retail activations.
This year, DSS features more partners than ever before. Strategic collaborators include Majid Al Futtaim (City Centre malls and Mall of the Emirates), Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), and Merex Investment (City Walk and The Beach, JBR), among others. Key sponsor Commercial Bank of Dubai is also supporting the campaign.